McDonald’s Launches Black & White Burgers
Marketing sure is different in China.
According to The Nation, “While some have questioned the rationale behind the multi-coloured meat feast, it appears the answer may lie in a Chinese saying.‘Heibai liangdao tongchi’ (黑白两道通吃) is an expression to describe someone who ‘eats from both sides’ – meaning they have friends high-up in Government (the white side) and in organised crime – referred to in China as ‘black society’.”
“The black burger is topped with white sesame seeds and has a black pepper sauce with chopped onions. The white burger is topped with black sesame seeds and has a sweet and spicy flavor.” – Kotaku